31 March, 2008 |

Casual Gamer Chick: PopCap Hires Marketing VP

PopCap Games has hired Ben Rotholtz as the VP of marketing. VP of marketing was a newly created position and Mr. Rotholtz did not replace anybody. Mr. Rotholtz will be in charge of all of the marketing facets PopCap Games has in place, such as the Web site, advertising, public relations, marketing and promotional efforts.

“Building a marketing team at PopCap is one of those dream opportunities that come along once in a lifetime, if that,” stated Rotholtz. “This is a highly creative and gifted company with superb, quality products that have succeeded thus far on word-of-mouth and non-stop positive critiques from the media. The challenge of raising the profile of PopCap and its games worldwide is truly inspiring and energizing – I can’t wait to get started!”

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