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31 March, 2008 |
Game Producer: Mahjonged Review
bought a . Mahjonged.com is a Mahjong website where you can also . In this review I go through some changes that the site could consider in order to generate more ad income. These tips can be applied by any gaming site that intends to generate ad revenue.
Changing ad types & placement of ads
The first page for Mahjonged.com looks pretty fine. What comes to generating more income, I’d suggest that the site could have:
- Smaller top banner with less striking buttons (and perhaps even with lesser buttons)
- The flags could be smaller and locate in top right corner, instead of stealing attention in key area
- Instead of the header “play free Mahjong games” there could be two 336×280 ad banners (in this case the skyscraper ad in the left might need to go). Currently the vertical banner under headerlink might work pretty well, so it should be re-located in case 2 new banners are taken.
- Currently the ads blend quite well with rest of the site, but using blue links should not be underestimated. Blue links catch more clicks.
- The top right info about “bookmark this site” and a brief description text could be removed or moved on top of the site. Instead, this part of the site could have “newsletter” subscription option, or simply left blank.
- Sub-pages (such as ) there could ad banners similarly as in the front page.
- News page was empty, I’d take it away.
- Game pages (such as ) could have big CPM banners before the actual game. Currently they are ad-free.
- Text pages (such as ) could have couple of text banner ads blended in.
I would estimate that by merely making some quick changes (such as the newsletter option, placing additional ads on different pages) this site can increase the number of clicks which lead to increased ad revenue. The placement & colors of different ads are important, and spending a bit of time optimizing the ads can lead to quite big changes in income when traffic to the site is good.
If you liked this entry, feel free to to read more similar articles.