12 May, 2008 |

the little gamer: Meal Or No Meal?

The more virals there are, the harder it is to get noticed. And as we get desensitized to the extremes of the funny, the fleshy or the foul items that crash into our inboxes our own criteria for what IS and what ISN’T worth forwarding on get ever more refined and hard to meet.
But this makes the cut for me.

Meal Or No Meal? is an advergame made to promote a handy new auction service called Price Your Meal where the items on offer are tables in restaurants. It’s a highly satirical take on Deal or no Deal, the TV quiz show for which we have Noel Edmonds to thank. I’ve not seen much of Deal or no Deal but I can safely say this is much better.
What is so impressive is the lengths to which the fellas at Chunk have gone to with the dialogue, video and production quality (the casting of the host is borderline genius - he should be on telly). All for an advergame. The bar just got a little higher.

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